Our Story

our story

How we got here

September 2014

  • Incorporated in September 2014
  • Mark Leaning and Paul Coss Founding Shareholders

2014 – 2016

  • Development of CLIPSim algorithms and simulator


  • Decided to focus product development on intra-operative hypotension
  • Paul Blagbrough became Chairman
  • December – first round of investment closed


  • Development of prototype started
  • February – Innovate UK Digital Health Technology Catalyst Feasibility Study grant
  • Opened office at St John’s Innovation Centre
  • April – early prototype developed
  • May – focus on clinical decision support for gen 1 product
  • August – second round of investment closed
  • September – decision to go for US FDA 510(k) before CE Mark


  • January Innovate UK Digital Health Technology Catalyst Collaborative Grant with Queen Elizabeth Hospital Birmingham
  • November – Directed Systems receives FDA 510(k) clearance for Hypotension Decision Assist (HDA)™
Enabling superior data-driven clinical decisions